3 Keys to How to Get Leads and Prospects from Your Website


Are you confused and overwhelmed by all the considerations related to generating leads from your website?

I understand. There is a lot that goes into creating an effective website. While I can’t take the work out of it, I can point out what is important so that you feel focused, in control and successful as you move through the process of creating an effective website.

Here’s a table that shows what you need and how they relate to each other.

1. At the TOP is

Your Blog OR Newsletter Sign up or BOTH

These items go on the homepage and all pages of your site;
Visitors sign up and you get to keep in touch with them

Effective Website

Traffic

(items below required)

on-the-page optimization of website

well-written, persuasive copy

regular updates of site content;

ie. adding words

clear calls to action

(items below are options to create traffic)

clean, professional design

blog; use of keywords in blog posts

on-the-page search engine optimization
(organic search engine optimization)

Twitter, Facebook, other Social Media

like online press releases

Pay-Per-Click

2. You’ll want to start with the website and include the blog or newsletter sign up on the homepage and all the inside pages. My next post will explain the significance of the newsletter sign up box.

3.  You may have gathered from the information above, but the take home lesson is that generating leads and prospects from your website is a journey–a process–NOT a one time event.

It’s the same as other marketing activities. Nothing works if you only do it once.

You wouldn’t network for 2 months and then say you have all the contacts you’ll ever need and stop networking. You probably know that sending a single mailing doesn’t work. But sending a well-tailored mailing to a great list several times in a year followed by a phone call, can work very well.

Same with the website:

  • keep adding text to your site
  • keep adding keywords to those new pages or blog entries
  • consider a blog…great way to add a content easily
  • consider other social media like a Facebook page
  • consider pay-per-click as a short term or long term solution for traffic

Cheerio! More from me tomorrow on the why and what of the sign up box.


30 thoughts on “3 Keys to How to Get Leads and Prospects from Your Website”

  1. Howdy just wanted to give you a quick heads up. The text in your content seem to be running off the screen in Chrome. I’m not sure if this is a format issue or something to do with web browser compatibility but I figured I’d post to let you know. The design and style look great though! Hope you get the problem fixed soon. Thanks

  2. You could certainly see your skills within the work you write. The world hopes for even more passionate writers such as you who are not afraid to mention how they believe. At all times go after your heart. “Everyone has his day and some days last longer than others.” by Sir Winston Leonard Spenser Churchill.

  3. Excellent goods from you, man. I have understand your stuff previous to and you’re just extremely great. I actually like what you’ve acquired here, certainly like what you’re saying and the way in which you say it. You make it enjoyable and you still care for to keep it wise. I can’t wait to read much more from you. This is really a terrific website.

  4. Good post. I learn something new and challenging on sites I
    stumbleupon on a daily basis. It will always be exciting to read articles from
    other writers and use something from their web sites.

  5. I’m not sure where you’re getting your information, but
    good topic. I needs to spend some time learning much more or understanding more.
    Thanks for great information I was looking for this information for my mission.

  6. Hi there! I’m at work browsing your blog from my new iphone 3gs!
    Just wanted to say I love reading your blog and look forward
    to all your posts! Keep up the superb work!

  7. Hi fantastic blog! Does running a blog similar to this require a great deal of work?

    I’ve virtually no expertise in coding however I had
    been hoping to start my own blog soon. Anyway, if you have any recommendations or techniques for
    new blog owners please share. I understand this is
    off topic but I simply wanted to ask. Thank you!

  8. You can definitely see your enthusiasm in the work you write.
    The sector hopes for even more passionate writers such as you who aren’t afraid to say
    how they believe. All the time go after
    your heart.

  9. Hi there, i read your blog from time to time and i own a similar one and i was just wondering if you get a lot of spam comments?

    If so how do you prevent it, any plugin or anything you can advise?
    I get so much lately it’s driving me insane so any help is
    very much appreciated.

  10. You really make it seem so easy with your presentation but I find this matter to be actually something that I think I would never understand. It seems too complex and very broad for me. I am looking forward for your next post, I will try to get the hang of it!

  11. Hey would you mind letting me know which webhost you’re working with? I’ve loaded your blog in 3 different browsers and I must say this blog loads a lot faster then most. Can you suggest a good web hosting provider at a honest price? Thanks, I appreciate it!

  12. I’ve been exploring for a little for any high-quality articles
    or blog posts on this sort of house . Exploring in Yahoo I ultimately
    stumbled upon this web site. Studying this information So i’m happy to show that I’ve a very just
    right uncanny feeling I came upon just what I needed.

    I most certainly will make certain to do not overlook this web site and give it a look on a continuing basis.

  13. Pretty nice post. I just stumbled upon your blog and
    wanted to say that I have truly enjoyed browsing your blog posts.
    After all I’ll be subscribing to your rss feed and I hope you write again very
    soon!

  14. Hey There. I discovered your weblog the use of msn. This is
    an extremely smartly written article. I’ll be
    sure to bookmark it and come back to read extra of your useful info.
    Thank you for the post. I will definitely comeback.

  15. Hello There. I found your blog using msn. This is
    a really well written article. I’ll make sure to bookmark it and return to read more of your useful
    info. Thanks for the post. I’ll certainly return.

  16. I am really enjoying the theme/design of your website.
    Do you ever run into any internet browser compatibility problems?
    A number of my blog readers have complained about my site not working correctly in Explorer but looks great in Firefox.
    Do you have any suggestions to help fix this issue?

  17. wonderful put up, very informative. I wonder why the other specialists of this sector do not realize this.
    You must continue your writing. I’m sure, you have a great readers’ base already!

  18. Valuable information. Lucky me I found your site by accident, and I am shocked why this accident didn’t happened earlier! I bookmarked it.

  19. Nice blog here! Also your site loads up fast!
    What host are you using? Can I get your affiliate link to your host?

    I wish my web site loaded up as quickly as yours lol

  20. I have read several good stuff here. Certainly worth bookmarking for revisiting. I surprise how so much attempt you put to make this sort of fantastic informative website.

  21. Thanks for the auspicious writeup. It actually was a leisure account it.
    Glance advanced to far brought agreeable from you!
    By the way, how could we be in contact?

  22. Hey! This post could not be written any better! Reading this post reminds me of my old room mate!
    He always kept talking about this. I will forward this
    page to him. Fairly certain he will have a good read.
    Thank you for sharing!

Leave a Comment