How to Shop for an Internet Marketing Firm

Internet Marketing Consultant and Business People
Internet Marketing Consultant and Business People

If you have ever shopped for a preschool or school you know there was a long list of things you were looking for. Is the school clean? Stimulating? What curriculum is covered? How do they resolve conflicts that come up and what are the strengths of the teachers? And finally, most importantly, do you feel you and your child will enjoy spending time there!

Don’t laugh but you need a similar list when shopping for web services. In many cases, your internet marketing consultant becomes a key partner in your business. Success with internet marketing can make all the difference to the success and future of your business. Hire someone you are sure can deliver and be there for you in the future!

I’ve written about this topic years ago, and the need for business people to be shrewd consumers of internet marketing services is no less today. About 20% of our clients have negative experiences with previous internet marketing consultants or web designers. Sometimes they’ve spent money for a website that was never completed. But more commonly they learned later that their site was not optimized and they received no consulting on how to get traffic to their site and new clients to their phone.

Here’s what you need to look for:

Web Design and Development Portfolio

I recommend you start by looking at the internet marketing firm’s online portfolio. The first question is: Have they done projects similar in type or complexity to yours? Do you see any of the features you might be considering?

Secondly, do all the website designs look the same or are the designs more eclectic? It’s OK if all the designs look the same; many designers do have a specific, recognizable style. However, you have to like their style. If designs are more eclectic that means you have found a designer who varies their style to match the desires and needs of the client.


Always ask for references when hiring someone to do any large job whether it’s a housepainter or an internet marketing consultant. If the business has happy customers they will be happy to share that information.


This may be less important if the business has great references. But do be sure the person has experience to match what you are looking for.

Here are some specializations:

Search Engine Optimization 90% of the sites I look at are not optimized. Make sure there are unique page titles on the websites the firm built recently.

High-end design. To give you that indulgent or clean, modern look.

E-commerce. Building online stores is complex, challenging and changes rapidly.

Databases, photo galleries, and online class registration,all require lots of technical expertise as well.

Small business marketing: Your website is a marketing tool. You need a website that intelligently and persuasively builds the case for your expertise, credibility, reliability, and why you are great to work with. You don’t want a site that is just attractive: you site needs to have clear “calls to action” that encourage prospects to engage and communicate with you. If you need marketing help, then look for that as well.

Years in Business

Is your internet marketing consultant or web designer someone you can consult about how to use your website to grow your business now and in the future? Be sure your internet marketing consultant will be there in a year.

Communication and Chemistry

A lot of back and forth communication takes place between you and your web designer or internet marketing consultant. Are they good listeners? Do they ask the right questions and make good recommendations? Who will be building the site and doing your search engine optimization (SEO) and can you talk to them directly?

Do you feel comfortable and will you enjoy working with this person? This is very important because you are not just handing the job over to the designer or project manager. Rather, you will work as partners to develop the site and you may be talking to your designer or project manager once a week as your project moves forward.

That’s what you’ll want to hone in on: web design and programming skills, search engine optimization (seo) and online marketing skills, references, experience and communication compatibility.


Karen Nierlich
Karen Nierlich

Karen Nierlich works with the Internet Marketing Firm Full Orbit Web and Marketing (FOW) in Albany, California. FOW prides itself in helping clients grow their businesses 10%, 50%, even 100% using the power of the Internet. They specialize in web design, web programming and development, search engine optimization, and social media.

131 thoughts on “How to Shop for an Internet Marketing Firm”

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  23. Are you searching for tips to make your vacation much less stressful and a lot more successful? You might have appear to the right position. We may help you journey more efficiently. If you will study and stick to our tried and tested ideas, you will find a more successful, significantly less anxious-out journey. Take into account booking a cruise trip for your upcoming journey venture. If you are on the vacation cruise, you may not need to worry about getting places to enjoy or stay. Trips on terrain might be arranged for yourself by the vacation cruise director. Everything is done for you. So, you can just relax and appreciate. Should you be squished for space while traveling by air, take full advantage of every single “. Go ahead and take mags from the pocket before you and relocate them instead for the expense container. Dependant upon the measurements of the publications, you can have acquired oneself a couple of added in .. In case you are touring international, you really should consult any adverse health specialist regarding what vaccinations are recommended. Different areas around the globe have different conditions so you generally want to be prepared for what you are actually wandering into. There are plenty of vaccinations around that could keep you secure. Load up your hand bags several days before leaving to your getaway. Using this method you are able to proceed to take into account things you need to take for the extensive timeframe, keeping yourself from sensing so rushed and getting to concern yourself with failing to remember some thing essential or necessary. It might be a great idea to pack a compact case of goldfish or deliver a little stuffed toy from a fast food bistro with a flight with you. Even though you don’t have kids, there can be some eager mom or dad that will be so thankful to you for your gift. Now that you have look at the tips provided inside the above report, you have to be more relaxed in terms of touring. Make use of the knowledge throughout the preparing stage of your own vacation. Have a good time and savor your trips.

  24. Traveling is usually one of the most fulfilling experiences that you possibly offer oneself. There may be so much to see out there and so a lot to understand. Nevertheless, it’s wise to be ready prior to deciding to embark on any type of journey experience. Finding the appropriate files completely ready is the 1st step. Journey may be the best way to get off everything, but sometimes it is required to communicate with the remainder of the entire world. For this specific purpose, make sure your cellphone functions where ever you will be moving or get a pre-paid telephone in your vacation spot nation. You will be happy you did in the event you shed your credit cards or passport and need to make contact with your banking institution – or embassy! – straight away. Don’t get established on only one spot. overall flexibility is crucial. Moving a place various may be far more calming and unique. It can save you a few bucks by selecting an alternate spot. When you are traveling, it is important to be sure you package only the thing you need. This guideline is most relevant to outings by air, as baggage fees are much better now than they previously have been. Most international airports will market anything at all you possibly will not have area for and significant encompassing cities must as well. If you choose to buy travel insurance plan before having a getaway, you would probably prosper to get it from an independent source. Let’s say you publication a vacation cruise and they are presented traveling insurance from your luxury cruise firm. Since you are essentially purchasing security versus the cruise line’s individual faults/accidents, this makes more feeling to buy your insurance plan from some other resource than to depend upon the possible cause of your future declare as your insurance company. Traveling is a thing that many of us love to do, and a lot of us visit numerous spots each probability we receive. But it may be expensive and risky at times. Make sure you’re subsequent this journey guidance prior to taking your following journey. You’ll be thankful which you do.

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  29. Traveling completely to another position might be a lot of fun, but it can also be very dangerous! There are a lot of things that could go improper, and you have to keep these all at heart when preparing your vacation. Please read on for some recommendations on travelling securely. Generally know exactly where your baggage is. Air carrier and coach employees have been recognized to steal items away from circumstances when they are checked out in. Moreover, other travellers may “accidentally” pick up your travelling bag hoping discovering expensive goods. This too permits you to shift involving transportation alternatives speedier, instead of standing close to waiting for your suitcases. Soon after picking your destination, check out the place extensively. Get hold of a good map and take time to review important areas. Possessing a excellent understanding of just how the location you’re planning to is presented, will make it much better to get around if you arrive. Should you be touring in foreign countries, it’s an intelligent idea to join up with the Smart Tourist Registration System (Stage), a no cost govt support for citizens of the usa who reside in an international region or are planning to check out one particular. Providing Move together with your contact information and some details on your journey enables them to speak to you in the event of a crisis as well as inform you of journey cautions and alerts. When being at a accommodation that provides an electronic digital security alarm time clock, check out the time and the alarm when you first show up. This is a common prank to pre-set up the alarm to really earlier occasions, or even to mess with all the time displayed on the time. Late at night when you visit mattress, you possibly will not understand your time clock is thirty minutes speedy or slow. To conclude, make certain you are furnished with the correct info to your trip as well as your spots. Traveling will probably be a whole lot more fulfilling when you stay away from any adverse occurrences that could surface in the process. Prep and knowledge are key components to owning a fantastic traveling experience.

  30. Every person enjoys travelling. Seeing and encountering new things might be interesting. All vacation trips and expeditions have to be arranged nicely. A tourist who seems to be unprepared can deal with plenty of issues. If you wish some pointers regarding how make the next trip more enjoyable, please read on. In case you are traveling in a poorer nation, take into account buying a sizeable woven sack, just like the variety accustomed to move potatoes or some other veggies. Place your travelling bag into this sack, and is particularly protected against dirt, pests, and humidity. Additionally, it nicely camouflages your possesions against thieves, since they will spot a handbag of farm merchandise rather than tourist’s case. Make sure to validate your booking in the organization you may be accommodations in. Hotels are in their ability to give your room to a person in addition should you not confirm your reservation. A brief call can ensure that you don’t discover youself to be without having accommodations, once you arrive. If you’re buying gifts as gifts while on a trip, be creative. Use a community newspaper as gift idea cover allow it an exclusive feel. This works specifically effectively when the paper is within an overseas language or has pictures. Other low-expense memento gifts, consist of matchbooks, coasters and nice and clean napkins. When traveling upon an plane, make certain to get everything you will need for the following working day with your maintain. Because your continue is obviously together with you, you can rest assured when they will free your suitcases that you are capable of getting by on the next day. Typically, airlines should have your luggage to you personally by then. It may be smart to load up a little bag of goldfish or take just a little stuffed toy coming from a fastfood cafe on the air travel along. Even when you don’t have children, there could be some desperate father or mother that will be so grateful to you for your personal gift item. Reading via all of that, do you continue to see traveling in a similar manner? Would you now see that it must be a lot more and that we now have quite simple stuff you could put in your want to aid get pleasure from your journey much more? It’s not a bunch of job it’s what you may help it become.

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