How to Write Powerful Web Copy: Focus on Your Prospects and Don’t Talk about Yourself First

Plastic Ear Model
Plastic Ear Model

Have you ever gone on a date and the guy or gal droned on and on about themselves and failed to ask about you? Most of us know it is bad form not to listen to the person you are out with. Not listening almost certainly guarantees there will be NO follow phone call or date. (If you didn’t know, aren’t you glad you are reading this?)

The same applies to your web copy. No matter how people communicate or how technology changes, I believe this is one rule that will always apply. It’s human nature to be interested in ourselves first and foremost. I’m not saying its good or bad, but it’s how things are.

And tuning into others, is a powerful way to attract them to you in business or social settings.

Here’s an example of what not to do on your homepage:

Many, many Websites start with something like “Acme Extreme Superstar Web Design was founded in 1997. We design widget websites for pelicans, etc.”  Unfortunately they often aren’t that silly, but the web copy does start off talking about themselves including the year they started the business.

So what should you do? Instead of talking about yourself first, put yourself in the shoes of your prospects first and look at the problems they are facing from their point of view.

Readers are, as I said before, focused on themselves and mostly wondering about if and how you can help them. Don’t make them guess, –tell them up front who your service or product is for and what problems it addresses.

What does that look like? An example from the homepage of Full Orbit Web and Marketing, (as this is what I know best):

Need an Effective Web Presence?

  • Do you need a search-friendly website? Have a site now and want to update your brand identity?
  • Are you ready to add e-commerce, online registration or a photo gallery etc.?
  • Does your business plan call for internet marketing to connect you to local, national or international prospects ONLINE?

A really great website can help you grow your business. Many businesses use their website to explain their ideas, establish credibility, and attract new leads online to their service.

To wrap things up and point you in the right direction: You are getting it right when sentences center around “you,” not “I” or “we.

Karen Nierlich
Karen Nierlich

Karen Nierlich is an internet marketing consultant with Full Orbit Web and Marketing. She works with every client to plan their navigation and either write their copy or give them support so they can write excellent web copy. This process ensures powerful web copy for every website launched by Full Orbit Web and Marketing (FOW).

116 thoughts on “How to Write Powerful Web Copy: Focus on Your Prospects and Don’t Talk about Yourself First”

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  67. Outdoor camping is a superb action, although not everyone recognizes it by doing this. There are several stigmas connected with camping outdoors, including the prospective risks that the wild may bring. There is not any have to be scared of camping, providing you have adequate information. The subsequent post consists of valuable outdoor camping advice. If you are intending backcountry camping, you need to possibly have a snake mouthful set inside your items. The very best snake nibble systems are the ones that use suction. Some products have scalpels and the flow of blood constrictors within them. Scalpels may actually minimize the poison into the bloodstream faster, and constrictors may be fatal if not employed appropriately. When you are getting in your campsite, consider your loved ones out on a stroll. Notably, in case you have children, every person will be needing the chance to expand their thighs following getting out of the vehicle. The hike will certainly be a pretty good possibility to acquire everybody excited about the vacation and involved with mother nature. Bring a plastic-type material garbage case and set each one of you family’s dirty washing laundry inside. This keeps the things from mixing in with your nice and clean clothes. In addition, it makes things convenient for you whenever you go back home. Just put out your handbag inside your washer and start concentrating on everything immediately. Be sure you plan out your path in advance of your vacation. Look to see if there are actually any unique areas that you can cease at as you go along. It can create the drive considerably more enjoyable and you could have a lot of fun in the process. Given, you may want to arrive at your vacation spot swiftly, but for those who have time, getting the scenic course is worth it. After reading the camping guidance in this post, no-one must see camping outdoors in the unfavorable lighting. Outdoor camping should be noticed for that great process that it is, less a potential danger. In the event you recall what you’ve go through right here, you must be able to camp safely and securely without having issues.

  68. Its like you learn my mind! You seem to know so much approximately this, like you wrote the e-book in it or something. I feel that you simply can do with a few percent to pressure the message home a bit, however instead of that, that is great blog. A fantastic read. I’ll definitely be back.|

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  71. Are you prepared to travel camping out? This shouldn’t be a worry that prevents you! All that’s required is the assurance to do it and helpful advice to help you on the way. You are at the perfect place for that. Have a look at the informative suggestions below. Are you aware that a simple vanity mirror will save your daily life? In case you are camping out and result in a emergency situation, a simple hand held mirror can be used to indicate for assist a lot of mls away. Do not buy the normal cup mirror, numerous camping supply merchants offer decorative mirrors created from Lexan that may float and so are practically unbreakable. An excellent multi-goal instrument must be element of your outdoor camping items. The two main types to create. First may be the saw/hammer/axe 3-in-1 tool for fire wood as well as other duties. The other is definitely the normal multi-objective device with various resources onto it just like a can opener, tweezers, scissors, along with a knife. H2o is extremely important when camping outdoors. When outdoor camping in a camping site, there should be enough supply of drinking water available, but around the trail, you should carry some along. If you are intending extended distances, you should most likely carry iodine tablet pcs to clean any water you discover just before consuming. Be cautious, dysentery could be dangerous. Make sure you are mindful of what medical facilities are near your campsite and ways to get to them. As you don’t want to consider nearly anything poor going on in your trip, it really is a possibility. Specific personal injuries will necessitate a trip to the doctor, so it is recommended to know which place to go prior to anything happens, and you have been in freak out method. It is possible to loosen up when you’re camping outdoors, so when you’re having fun you can aquire a somewhat more in track on your own. Utilize the tips in this post to make sure you enjoy all there is to take pleasure from on the camping outdoors journey. Search for ways to help make your encounter 1 you are going to recall.

  72. Hello, i think that i saw you visited my site so i came to return the choose?.I’m attempting to to find things to improve my website!I assume its good enough to use a few of your ideas!!

  73. Friends and relations make camping outdoors a really exciting experience. Everyone ought to experience it one or more times if they have the opportunity. But it’s always essential to program your holiday out and plan correctly well before embarking on your adventure. Look at this write-up to pick up some useful guidance for camping out. Were you aware that an easy vanity mirror will save your life? When you are camping out and wind up in a survival circumstance, a straightforward hand held match enables you to indicate for aid several a long way away. Usually do not get the normal glass mirror, a lot of camping source merchants sell wall mirrors manufactured from Lexan which will float and they are virtually unbreakable. Should your canteen is beginning to odor musty, it is possible to have an excellent cleaning up with cooking soda. Position a little bit of drinking water in your canteen, after which include about three tablespoons of cooking soda pop. Shake delicately, allow it to sit for sixty moments, and then always rinse with drinking water. Your canteen will probably be refreshingly clean! A big worry with a lot of individuals who go outdoor camping will be the little bugs. Usually do not find yourself in trouble during thin air with out some kind of bug repellant. Examine your surroundings well before setting up camp out for almost any wasp nests or ant mountains that may give you problems. Dress in long pants and long-sleeved whenever you can and check your self for ticks sometimes. When preparing for your outdoor camping journey, don’t overlook to pack the sun screen lotion. Because you are not in the beachfront doesn’t suggest that you don’t need to have defense against the sun’s burning up rays. A sport sun screen lotion might be a intelligent choice if you will certainly be performing strenuous physical activities throughout your journey. Though there are hazards related to camping outdoors, don’t allow them to prevent you from going into the wilderness. Being aware of the dangers of camping outdoors is the first task towards steering clear of them. If you stay away from these dangers, then you can make a pleasurable camping out expertise that can be appreciated for years.

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  76. Hey there! Quick question that’s entirely off topic.
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  80. Hi would you mind sharing which blog platform you’re using? I’m going to start my own blog soon but I’m having a difficult time making a decision between BlogEngine/Wordpress/B2evolution and Drupal. The reason I ask is because your design seems different then most blogs and I’m looking for something completely unique. P.S Sorry for getting off-topic but I had to ask!|

  81. Hey just wanted to give you a quick heads up. The words in your article seem to be running off the screen in Firefox. I’m not sure if this is a format issue or something to do with web browser compatibility but I thought I’d post to let you know. The design look great though! Hope you get the issue fixed soon. Thanks|

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