Avoid These 10 Costly Website Mistakes in 2012

10 Website Mistakes
Compelling, Non-Flash Site Design

Let’s start with some of the common and BIG website mistakes I see business owners make. These are the mistakes that will cost you money and limit or keep your sales results down.

1. Building Your Website in Flash – Flash programming is truly enticing for the beautiful, smooth, cinematic effect it can create. The downside is that it’s invisible to search engines and doesn’t work on many mobile phones (and can be difficult to use even on devices that can display Flash).

No small business should use Flash programming to build their website as no one will be able to find your site via search.

2. No Calls to Action – There should be something for visitors to DO on every page if they want to take the next step. Many small business websites overlook the importance of including a clear call to action. It could be as simple as calling you for a quote or downloading a relevant white paper. Even when I explain this to clients, it’s such an unfamiliar idea that most small business owners aren’t receptive. See Lockwood Electric with it’s Request a Quote button.

3. No Keep in Touch Buttons – Prospects usually need to be exposed to your brand seven times before they buy from you. Therefore it’s important to start a relationship with people who visit your site. Have an email newsletter people can sign up for if they want to keep in touch.

Consider using Facebook, YouTube, LinkedIn, Google + and Twitter. Talk to your marketing person about which of these are a good fit for your industry. I recommend the email newsletter to nearly all businesses. Check out this recent article of mine on placement of social media / blog icons.

4. Not Using Keywords – Business people have become increasingly savvy about keywords and tell me using keywords on their site is important to them. I consider using keywords the major foundational step to make your site findable on Google.

Just to be clear, by “using keywords” here, I’m not talking about using the actual “keyword” html tag, but locating the important words or phrases your potential customers are likely to search for, and being sure those appear in important places throughout your site. If you want to know more, look at this previous post on Search Engine Optimization or SEO for Short.

5. No Links from other Websites – This important strategy scares business owners. One of the most significant ways that Google measures the value of your site is by the number of other sites linking to it.

At the very least, be sure to get a few inbound links for your website like those from organizations you work with and people you refer business to. (Stay away from those services that offers 100 links for $99 as those links are spammy and not beneficial.)

6. Over Investing in Your Website – I think the cause of over investing in the website is perfectionism and business anxiety. By over investing, I mean spending more than two to four months getting your website up or over investing money in the site that you most likely need for other aspects of your business.

Let’s look at perfectionism first. Websites are always works in progress – so it’s more important to get it up so it can start working for your business. Perfectionism is a delay tactic.

The same about over investing money on a website. If you are in a design profession you do need an amazing site design. Other businesses need a polished website with good design.ย For nearly all businesses, content is actually the most important aspect of the website. Be sure to have money for search engine optimization and good content on the site.

7. Under Investing in Your Website – This message is for the folks who run a successful business but are using an out-dated or unprofessional looking website. Successful businesses hamper their growth when they go without or keep on with a site that looks lame, has weak content or isn’t optimized.

You can say all your business comes from word of mouth but these days most prospects are looking at your website to assess you before they call you. So transform an out-of -date site that is hurting your marketing.

8. No White Lettering on a Dark Background – Black sites can be slick and compelling but be sure to use a light background color and dark lettering for the content. Otherwise, you site can be hard to read and people may be going away without reading.

9. Skimpy Copy & Too Lengthy Copy – This relates to what I said earlier about content being the most significant aspect of a website. You want to use your website to attract the right clients to you. Answering peoples’ questions about your service and product shows you care and understand them.

Too lengthy copy looks like your thinking is sloppy — it can also scare people away. You want to show you can be concise and to the point but at the same time paint a complete picture. If you are unsure, hire a web copywriter to help you.

10. No Testimonials – Testimonials help people cement their buying decisions and also can say things you can’t say about yourself. I recommend them for all businesses but especially service businesses where so much of what you are selling is the experience of working with you. Some businesses just attract testimonials, others need to ask for them. Again, ask for them or have a marketing consultant or staff person ask for the company.

That’s 10 for you! Your company or organizational website is your key marketing tool. Make a point to seek out a marketing savvy web person who can help you implement these ideas on your website for better marketing results.

Karen Nierlich is an internet marketing consultant and Principal at Full Orbit Web and Marketing. The firm specializes in helping small and medium businesses thrive on the internet. Call 510-527-9920 for assistance with web development, web design and internet traffic building.

 

55 thoughts on “Avoid These 10 Costly Website Mistakes in 2012”

  1. I think this is one of the most vital info for me. And i am glad reading your article. But wanna remark on some general things, The site style is great, the articles is really great : D. Good job, cheers

  2. I was curious if you ever thought of changing the structure of your website? Its very well written; I love what youve got to say. But maybe you could a little more in the way of content so people could connect with it better. Youve got an awful lot of text for only having 1 or two pictures. Maybe you could space it out better?

  3. I’ve been browsing online greater than three hours lately, but I by no means discovered any fascinating article like yours. It is beautiful price sufficient for me. In my opinion, if all site owners and bloggers made excellent content as you probably did, the internet will be a lot more helpful than ever before.

  4. Thanks for another fantastic post. Where else could anybody get that type of info in such a perfect way of writing? I’ve a presentation next week, and I’m on the look for such information.

  5. Hello my loved one! I wish to say that this
    article is awesome, nice written and come with approximately all important infos.
    I’d like to look extra posts like this .

  6. We absolutely love your blog and find most of your post’s to be just what I’m looking for.
    can you offer guest writers to write content to suit your needs?
    I wouldn’t mind publishing a post or elaborating on a few of the subjects you write in relation to here.
    Again, awesome blog!

  7. I am extremely inspired together with your writing talents
    as well as with the structure on your weblog. Is this a paid theme
    or did you customize it your self? Anyway stay up the excellent high quality writing, it is uncommon to look a
    great blog like this one these days..

  8. Hello! I could have sworn I’ve been to this site
    before but after reading through some of the post I realized it’s new to me.

    Anyways, I’m definitely delighted I found it and I’ll be book-marking and
    checking back frequently!

  9. naturally like your web-site but you have to test the spelling on several of your posts.
    Many of them are rife with spelling problems and I
    find it very bothersome to tell the truth nevertheless I’ll
    certainly come back again.

  10. What’s Happening i am new to this, I stumbled upon this I have found It absolutely helpful and it has helped me
    out loads. I’m hoping to give a contribution & help different customers like its helped me.
    Great job.

  11. I was suggested this website by my cousin. I am not
    sure whether this post is written by him as no one else know such detailed about my difficulty.
    You’re amazing! Thanks!

  12. What’s up to all, for the reason that I am truly eager of
    reading this webpage’s post to be updated on a regular basis.
    It includes fastidious data.

  13. My brother recommended I might like this website.

    He was entirely right. This post actually made my day.
    You can not imagine simply how much time I had
    spent for this information! Thanks!

  14. With havin so much written content do you ever run into any issues of plagorism or copyright infringement?
    My website has a lot of completely unique content I’ve either written myself or
    outsourced but it looks like a lot of it is popping it up all over the internet without my
    agreement. Do you know any solutions to help reduce content from being
    stolen? I’d really appreciate it.

  15. I know this if off topic but I’m looking into starting my own weblog and was curious
    what all is required to get setup? I’m assuming having a blog like yours would cost a
    pretty penny? I’m not very web savvy so I’m not 100% certain. Any suggestions or advice
    would be greatly appreciated. Many thanks

  16. Great blog here! Also your site loads up fast!

    What host are you using? Can I get your affiliate link to your
    host? I wish my web site loaded up as fast as yours lol

  17. I must thank you for the efforts you’ve put in penning this blog.
    I really hope to view the same high-grade blog posts by
    you in the future as well. In fact, your creative writing abilities has motivated me to get my very own website now ๐Ÿ˜‰

  18. Hey, I think your blog might be having browser compatibility issues.
    When I look at your website in Ie, it looks fine but when opening
    in Internet Explorer, it has some overlapping. I just wanted to give
    you a quick heads up! Other then that, terrific blog!

  19. An impressive share! I’ve just forwarded this
    onto a friend who had been doing a little homework on this.
    And he in fact ordered me lunch simply because I stumbled upon it for him…
    lol. So allow me to reword this…. Thank YOU for the meal!!
    But yeah, thanx for spending the time to talk about this subject here on your web page.

  20. Hi there! Would you mind if I share your blog
    with my facebook group? There’s a lot of folks that I
    think would really enjoy your content. Please let me know.

    Cheers

  21. I must thank you for the efforts you’ve put in writing this blog.
    I am hoping to see the same high-grade blog posts by you later on as well.

    In fact, your creative writing abilities has motivated me to get my very own blog now ๐Ÿ˜‰

  22. Hello! Quick question that’s completely off topic.
    Do you know how to make your site mobile friendly?
    My blog looks weird when viewing from my apple iphone.

    I’m trying to find a template or plugin that might be able to fix this problem.
    If you have any recommendations, please share.

    Thank you!

  23. I have been browsing online more than three hours today, yet I never found any interesting
    article like yours. It is pretty worth enough
    for me. In my view, if all website owners and bloggers made good content as you did, the internet will be much
    more useful than ever before.

  24. Thanks a lot for sharing this with all people you really understand what
    you’re talking approximately! Bookmarked. Please additionally
    discuss with my website =). We may have a link trade contract among
    us

  25. I believe what you published made a lot of sense. But, what about this?

    suppose you typed a catchier title? I ain’t saying
    your information is not solid., however suppose you added something that makes people want more?
    I mean Avoid These 10 Costly Website Mistakes in 2012 – Full Orbit Web & Marketing is kinda vanilla.
    You might peek at Yahoo’s front page and watch how they create article titles to grab viewers
    to open the links. You might add a video or a related picture
    or two to grab readers excited about everything’ve got to say.
    In my opinion, it could bring your posts a little bit more interesting.

  26. I don’t even understand how I stopped up right here, but I assumed this submit was once great.
    I do not recognize who you’re but definitely you’re going to a well-known blogger when you aren’t
    already. Cheers!

  27. Pretty portion of content. I simply stumbled upon your web
    site and in accession capital to assert that I acquire
    in fact loved account your blog posts. Anyway I’ll be subscribing for your augment
    and even I achievement you get admission to constantly rapidly.

  28. My developer is trying to convince me to move to .net from
    PHP. I have always disliked the idea because of the expenses.
    But he’s tryiong none the less. I’ve been using
    Movable-type on numerous websites for about a year and am concerned about
    switching to another platform. I have heard excellent
    things about blogengine.net. Is there a way I can transfer
    all my wordpress content into it? Any help would be really appreciated!

  29. Hey there, You’ve done a fantastic job. I’ll certainly digg it and personally recommend to my friends.
    I am confident they’ll be benefited from this website.

Leave a Comment

sg