Websites not only start to look out-of-date after a while, they also start to act out-of-date. This list will show you how websites become less effective and marketing suffers.
Once your site is in the 3-4 year range, you want to start thinking about redesign. If I had to put a number on it, I’d say 5 years is the typical life span of a small/medium business website.
Here some of the benefits of WordPress Website Redesign.
1. Updating or adding SEO pages. When planning a website redesign or new website, be sure to do keyword research first. One of many SEO best practices is to have a separate page for each page or a unique keyword on each page. When you start with keyword research, you can then plan the pages around your keywords and receive more organic traffic to your site.
2. More Available Real Estate – Monitors keep getting bigger & websites have been getting wider; thus if your site is a few years old it may look puny and anemic compared today’s websites. When you redesign you can expand your page width up to 900-1000 pixils giving you more room for your marketing message above fold of the page.
3. Make the Site Mobile Friendly. You want to make sure people can navigate your site on a smart phone as the # of smart phone users and searches is climbing dramatically. In the site redesign, your programmer will /should code the site to perform well on various mobile devices.
4. Save Money on Editing – Many businesses and businesses are paying a web person to update their site. With site redesign your business can implement the WordPress Content Management System. Need for webmaster time decreases dramatically when you can do much of your updates yourself on WordPress.
5. Integrate Social Media or improve integration of social media. Your business or organization many have adopted blogging, Facebook, YouTube, LinkedIn, Twitter or Google +. However, the website may predate those new marketing platforms and your social media links may be tiny or stuck at the bottom of the page. Redesign allows you to feature your social media prominently on the new site making it easier to attract additional followers. It also shows your firm is embracing social media, using the new way of marketing and forward thinking.
6. Integrating Calls to Action and your company email newsletter. Older sites tended to be informational. You’ll get a better response to your marketing if you include a call to action. It might be as simple as a button to “request a quote” or “call us now.” Or you could offer visitors a special report by signing in with email.
7. Updating colors and other design aspects. Colors on web design go in trends just as they do in home decor and clothes. After a few years some colors look out-of-date and updating will help you lose an dated color palette and add a contemporary one.
Below is the BEFORE version of the site I’ve shown you above. This site was built in 2004 and done better than most of that age I’d say.