How to Stop Resisting Marketing

I’ve noticed many residential contractors resist marketing. Rather than just telling you NOT to resist marketing, I’ve been working on identifying the cause and the solution. Of course, contractors aren’t alone in disliking or resisting marketing but there are some factors that are unique to the profession. Why Contractors Resist Marketing One factor is that many … Read more

One Strategy You can Use to Create a Multi-Million Dollar Residential Contracting Firm

My colleague Paul Sanneman gave me permission to share his strategy for taking 1-3 M dollar contracting firms and helping them achieve multi-million dollar status. As he likes to say, “The info is free; the bad news is it takes time.” Honestly, I’ve found that all marketing takes significant amounts of time. I’ve had to coax … Read more

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