A “Call to Action” is Key to Website Leads

When I first talk to new prospects and clients, one of the first conversations is about their GOALS for their website. ?Is this a business looking to attract new leads and prospects? ?Are they a non-profit looking to educate people about their mission and attract new volunteers or donors? ?Is this a membership site that … Read more

Google Alerts: How to Easily Follow Your Industry Trends on the World Wide Web

Google Alerts is a tool I often mention to clients. It super useful to bloggers and entrepreneurs and great for keeping your finger on the pulse of any topic, person, team, or treads. One of my friends and colleagues is writing a blog on what I’d call a developing story–bed bugs. Bed bugs have been … Read more

How to Shop for an Internet Marketing Firm

If you have ever shopped for a preschool or school you know there was a long list of things you were looking for. Is the school clean? Stimulating? What curriculum is covered? How do they resolve conflicts that come up and what are the strengths of the teachers? And finally, most importantly, do you feel … Read more

WordPress Websites, or Blog Websites, Don’t Have to Look Like Blogs

I was walking with a friend yesterday and discussing the look of blogs. I was explaining that we are building lots of Word Press blogs for our small business clients these days because active blogs are excellent for building traffic and the blog has built-in, easy-to-use editing tools for updating the website. However, these sites … Read more

Blogging: What You Can Learn from Dan Kennedy about Getting Things Done

In Dan Kennedy’s book No B.S. Time Management for Entrepreneurs one of the main secrets he shares about getting things done is to put those tasks on your calendar. It’s pretty common to map out a day or a week; however, he suggests when you choose your goals and strategies, take it a step further … Read more

Blogger Inadequacy: What to do when you can’t or won’t write your blog?

Week before last I wrote about the beauty of blogging. Ironically, the next week I was overcome with feelings of blogger inadequacy and had difficulty coming up with any topic for my blog. I had shifted from beauty to sogginess. It was pointed out to me by my friends and loved one that blogger inadequacy … Read more

Why Does Web Content Matter? and How to Create Website Traffic

For those who are learning about web traffic and how to draw traffic to a website…Google has a formula for measuring the value of a website. In the industry, this is referred to as Google’s algorithm. In fact Google guards the factors that go in to the algorithm as a secret and changes the formula … Read more

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