Triple Bottom Line for Social Enterprises

“Triple Bottom Line” describes businesses that focus on their environmental or social contribution as well as the profits from the business.  I like the term because is suggests you as the business owner are measuring your social/environmental contribution with the same dedication as you are your profitability. That sounds like a double, what makes it a triple? Ah, it’s environmental AND social AND financial goals that make for a triple bottom line.

Wikipedia on social enterprises and triple bottom lines

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