For those who are learning about web traffic and how to draw traffic to a website…Google has a formula for measuring the value of a website. In the industry, this is referred to as Google’s algorithm. In fact Google guards the factors that go in to the algorithm as a secret and changes the formula … Read more
For over 7 years Tod and I have been recommending the content rich website. You use your website to make a compelling case for your business by explaining who you can help, your philosophy and approach, offering case studies and/or testimonials and articles and reports that delve into different aspects of your area of expertise. … Read more
I joined Full Orbit Web and Marketing about 7 years ago to help with the marketing. Frankly, I knew nothing about marketing, so I just did what I saw other businesses doing. I made a postcard about our business and I handed it out to everyone we knew. It looked good and I enjoyed making … Read more
Recently I attended a meeting on Making The Web Work for You moderated by Podcasting Expert Sallie Goetsch. What I really liked about the event was that all the people on the panel were self-labeled “non-geeks” who run an online business or use online marketing–Web 2.0—to connect to prospects online and promote their business. Check … Read more
I know many of you readers have sales and marketing first and foremost in your thoughts. I’m seeing that sales are more competitive right now–more prospects are getting more bids for the work they need to do. So all of us would do well to tune up our websites. On the other hand, it’s … Read more
Our clients often ask about this…occasionally someone asks us to put a counter on their website. Counters, those little tools that display a # to count visits to your site, have been passe for about a decade now. At first, I’d gingerly explain this to people. I’ve gotten a lot more saavy about … Read more
Websites and Blogsites are both are websites. The significant difference is that the blogging tools like WordPress makes it easy to add new content. In web jargon, it’s a content management system or CMS. Also, readers can comment on the content and it can be a good way to find an online audience. If you … Read more
That is a a great question and one I’ve struggled to give clients a simple, easy answer too. Why? So many choices for online marketing and so little good information. The online marketing gurus have been charging thousands for their secrets. Other people have been figuring it out for themselves. Picking a starting point and … Read more