The Content Rich Website

For over 7 years Tod and I have been recommending the content rich website. You use your website to make a compelling case for your business by explaining who you can help, your philosophy and approach, offering case studies and/or testimonials and articles and reports that delve into different aspects of your area of expertise.

This information gives you credibility and attracts people who you can help. You give them information and they give you business if what you offer is right for them, no advertising involved. It has an honest, caring feel to it as by putting out information you are helping people, not trying to get them or catch them.

So lots of content is attractive to your prospect clients. As it happens, Google also loves the content rich website. More on that next.

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