For those who are learning about web traffic and how to draw traffic to a website…Google has a formula for measuring the value of a website. In the industry, this is referred to as Google’s algorithm. In fact Google guards the factors that go in to the algorithm as a secret and changes the formula from time to time to keep businesses from “gaming” the system.
There is agreement among those who observe Google closely about what is in the algorithm. The basics or accepted constants are these:
Keywords in the Content
Lots of Content
Lots of Links (these are links from other sites to yours also known as backlinks)
Next I’ll explain why content is the “easiest” for most business people to control and add to their website, followed by keywords and then links.