Sign Up Box is Essential to Every Internet Marketing Website
You’ll want to include on your homepage a box for visitors to sign up to receive receive email or your blog rss feed or both from you. Not doing so really limits the effectiveness of your web site. Such a sign up box can work for all kinds of businesses–from a wine shop to real estate and from insurance to coaches and consultants.
The Sign Up Box and a email newsletter is a key to Internet success because it’s rare for people to buy after seeing your marketing materials just once. Visitors may see your site once, but most people look at their email every day. If people sign on your web site, you then have the opportunity to send them relevant information written by you at regular intervals. The news you send people gives them other chances to get to know you, trust you, remember you and increase the likelihood they will call you when they need your service.
Where are you going to put that email sign up box? The most visible parts of your web site are the top right and top left corners of the homepage because readers scan from the top down. I suggest you put your email sign up box in one of these top corners.
Here are three ways you can make the offer:
1. Simply say something like “Sign up here for more free tax advice.”
2. Bundle a free report or workbook with the eZine — something like “10 Ways To Save On Your Taxes Next Year.” And receive our free monthly eZine in your email box as well. Make the report really valuable.
3. Make a simple offer like the first and then use a quote from a subscriber. For this to be effective include their name and title. It can’t be “Cecilia’s eZine is great.” Instead use something more specific like, “I read Cecilia’s eZine every month. She has really opened my eyes to tax mistakes I was making and opportunities I have been missing to save money for my small business. Thank you Cecilia.”
If you choose the first choice of just asking people to sign up you can place the sign up box in either top corner of your homepage. If you want to make the offer in more detail, choose the left side of your homepage to make your offer.
What I’m telling you has worked for other businesses. If you have traffic to your site and you are not getting a good percentage of visitors signing up, you’ll want to make adjustments to your offer. Have some business colleagues critique your offer. Also, you can put the eZine sign up on other pages of your site to increase the likelihood people will see it and sign up.
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