What? What are Permalinks good for? First things first. Permalinks are just the last part of the web address a blog posting or page has. With traditional, static web sites, these would be the names of the html files on your site (such as “about_us.html,” or “services.html”). In the world of blogs, a permalink is … Read more
1. Give them the Problem and the Solution Make it explicit and abundantly clear what problems you solve. Here I’m not talking about the button per se but the text on the page. As first step, awaken the the prospects awareness that the problem they have and the problems you solve are the same. (If … Read more
When I first talk to new prospects and clients, one of the first conversations is about their GOALS for their website. ?Is this a business looking to attract new leads and prospects? ?Are they a non-profit looking to educate people about their mission and attract new volunteers or donors? ?Is this a membership site that … Read more