In December I started working on the blog of a brand new socially-responsible business in Emeryville, CA by the name of Chick Boss (chickboss.com) that makes beautiful handmade jewelry and is creating better jobs for Guatemalan women. First about the handmade jewelry. The unique jewelry is made with Czech glass beads strung into cords or … Read more
Marketing Research now shows that adding video to a website improves conversion rates and increases sales. In tests customers using the same site with videos and without videos bought more when the website had videos. Interestingly, even those who did NOT watch the videos were more likely to buy on a site with videos. When … Read more
As a web designer, I’ve been talking to prospects who want to build a new web site in 2011. In conversation with these business owners one topic that often comes up is what is the lifespan of a web site. There are many reasons to redo one’s web site. Some common ones are: need to … Read more
When West Oakland Environmental Indicators Project (WOEIP) approached us for a website they were an established organization. WOEIP was looking for a website and a web site designer that could deliver the following: take online donations immediately update easily in-house a bold graphic design that matched their bold approach and showed off the neighborhood favorably … Read more
If you are going to do a website update daily, its going to need to be easy and economical. Here some options: Convert your existing site to a WordPress web site; WordPress has a built in Content Management System (CMS); you login to an admin area and make the changes just like word processing. Our … Read more
January is an ideal time of year to focus on website updates. The following might be obvious, but sometimes people need to be reminded even of the obvious. Go through your site and check the items that might need updating. Are the following up to date on your website: scan for dates earlier than 2008, … Read more
If you try the daily website update experiment, you’ll want to start by checking how you are doing for your favorite keywords. We are optimizing our site for about 25 keyword phrases total…so I’ll look at 3 primary keyword phrases for this experiment. Full Orbit Communication’s primary keywords: web design Berkeley web development Berkeley WordPress … Read more
These anecdotes from small business owners suggest that for some businesses coming up first on search results is as easy as making a small website update to your blog or website on a 5 days a week basis. I’m going to test it myself and I’d like you, my clients and readers, to also try … Read more
Yesterday a prospective client told me that he does a daily website update in order to do better on search engines. This doesn’t mean he necessarily adds a lot of new content to his website. It means he goes in and adds a new caption or rewrites a bit. He swears by this technique for … Read more