Let me tell you about a great tip for consistently writing blog posts I learned from Dan Kennedy, probably the nation’s meanest, baddest success coach. Who else would write a book called the “No B.S. Time Management for Entrepreneurs.” Your calendar isn’t just for appointments with clients etc. All your important tasks like writing a blog can go on there too.
That’s how I get my blog posts and my newsletter done. That’s how I follow up so consistently with clients and prospects. It’s also how I get to exercising, picking up my kids, making dinner etc. I create a routine and then I follow it (well, most of the time.)
Actually I think it’s time for me to reread Dan Kennedy’s “No B.S. Time Management for Entrepreneurs” because I haven’t been writing a blog post twice a week as I’d planned and I completely forgot to send my newsletter last month. But on the other hand, I’ve been sending my newsletter since 2002 and my blog since 2008, so that gives me some credibility.
I just recalled Dan Kennedy says he takes his goals and then calendars his whole year out. For example, he says “I’m publishing a new product next Dec and giving a seminar in June.” (not a direct quote) He then figures out the tasks required and calendars the time to create the product and write the seminar.
When I finish writing this blog post, I’m going to sit down and put my networking events, my blog & newsletter and the time I need to polish my talk for the Emeryville Chamber of Commerce for March 10th on to the calendar.
I often train clients to write a blogs for their businesses. One of the things I tell clients is that blogging is a lot like working out. You need to do it regularly to get good returns and respect from Google. Also, if you do it regularly, it gets a lot easier. Topics just come to you and writing gets to be natural with practice.
Sooooo, if you are trying to write blog posts regularly or write your web copy or accomplish anything else–just calendar it.
Karen Nierlich is in charge of writing blog posts for Full Orbit Web and Marketing in Albany, CA. She works with medium and small businesses in the region ie. El Cerrito, Oakland and Berkeley to help them build an effective web presence.