When Insurance Collective Executives (ICE) approached us to redo their website they had lots of great functionality in place like a members forum and online registration and payment for their annual conference. They wanted a fresh, new sophisticated look to replace the basic site they’d had for years. Their main goal was to increase membership by creating an interactive and professional website that matched the vitality of their organization.
The photos in the banner serve to give the site visual interest as well as highlight the location of the annual conference and generate interest and registrations. Each year there will be different destination photos on the top banner.
For the ICE organization we focused on clear and logical information design. The site is geared to both members and prospective members. For members, the interactive features are upcoming events, conference registration, committee info, question of the month and other info. For prospective members, there is info on how to join but also the logos of the members to let prospects know this is an insurance industry association with well known and respected members.
Karen Nierlich is an internet marketing consultant helping clients throughout the San Francisco Bay Area, including Petaluma, CA. Each web site Full Orbit Web and Marketing builds is carefully planned to meet the marketing, search engine optimization, and design needs of your company. All website redesign projects start with a discussion of your business goals and marketing plan to ensure an effective website.
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