Don’t Underestimate the Power of WordPress


We are huge fans of WordPress over here at Full Orbit and use the platform to build sites big and small. From time to time I run into people who think WordPress is just for small sites. Or say something like Drupal is the Content Management System (CMS) for enterprise sites. I want to explain why this perception is misplaced.

In 6 years of building WordPress sites of all sizes we have yet to regret choosing WordPress. We’ve built sites with 100’s of pages, rich graphics and multi-languages in WordPress.

WordPress is everything I’ve ever wanted for my clients. I say that because it allows us to build sophisticated sites more affordably and give clients more control over updates. It also makes optimizing a site and integrating social media easier and cleaner. When I say this, I’m comparing WordPress to how we built sites before in .html using Dreamweaver.

Is there a limit to the size of site you can create in WordPress?

There are over 60,000 million WordPress sites in the world today. And look around—some of the worlds largest news services are using WordPress: New York Times, CNN, Forbes and Reuters. There we are talking 1000’s or 10,000’s of pages and heavy readership.

How does WordPress deliver sophisticated features for less money?

There are 10,000’s of free WordPress plugins one can use to add features to a website. The reliability of plugins saves lots of coding time and thus saves money for the business customer. As the web designer/ developer part of our expertise is in finding reliable plugins and knowing how to customize them if needed. And when custom features are required, WordPress’ modular design, features for supporting custom programming, and the helpful developer community mean the job will take a lot less time than a from-scratch effort.

How does WordPress give clients control?

A site with a simple layout is very easy to edit in WordPress. You simply login and make changes similar to using Word. In  20-50 minutes I can teach a client how to make changes, save updates, add links and change photos.

Sophisticated websites with rich graphics and customized layouts can also be edited in-house. However, more work is required by the programmer to make the pages editable and more training is needed for the client. Nevertheless, even with a highly customized site, updates can be done by the client in-house. In these cases, the training involves showing the client where to go to find the editable fields for the advanced features of their site.

How is optimizing a site and adding social media easier?

The WordPress Content Management System and Plugins provides easy to find fields one can use to add keywords, page titles and meta-descriptions in the right places. This was not the case when one worked on html sites previously. Additionally, there are WordPress plugins like Yoast that make it easier for business owners (non-web professionals) to optimize their sites themselves. Adding a Facebook, Twitter or blog feed that looks fabulous is done via plug-in; again saving time and money.

Hopefully, I’ve dispelled remaining myths about the limitations of WordPress. On the contrary, WordPress in 2014 is a robust platform suitable for sites with any number of pages, traffic and prestige. Plugins make it possible to do more with a smaller budget or make the programming budget go further. In-house editing by staff is still possible for a graphically rich site if you work with a WordPress programmer who knows how to make the pages editable. In my humble opinion, WordPress is the one of the best things that ever happened to Search Engine Optimization (SEO) when it took if from a buried process in standard html to an easy-to-access and monitor process.


Karen Nierlich

Karen Nierlich is an Internet Marketing Consultant at Full Orbit. She works one-to-one with clients wishing to improve their web presence and web sites and increase leads. The firm Full Orbit helps clients throughout the SF Bay Area with web design, web development and internet marketing. Full Orbit is Possible.