Making The Web Work for You

Recently I attended a meeting on Making The Web Work for You moderated by Podcasting Expert Sallie Goetsch. What I really liked about the event was that all the people on the panel were self-labeled “non-geeks” who run an online business or use online marketing–Web 2.0—to connect to prospects online and promote their business. Check … Read more

How much traffic is my website getting?

    Our clients often ask about this…occasionally someone asks us to put a counter on their website. Counters, those little tools that display a # to count visits to your site, have been passe for about a decade now. At first, I’d gingerly explain this to people. I’ve gotten a lot more saavy about … Read more

Blogsite or Website? What is the difference?

Websites and Blogsites are both are websites. The significant difference is that the blogging tools like WordPress makes it easy to add new content. In web jargon, it’s a content management system or CMS. Also, readers can comment on the content and it can be a good way to find an online audience. If you … Read more

What can I do to drive traffic to my site if my budget is modest?

That is a a great question and one I’ve struggled to give clients a simple, easy answer too. Why? So many choices for online marketing and so little good information. The online marketing gurus have been charging thousands for their secrets. Other people have been figuring it out for themselves. Picking a starting point and … Read more

My credentials as a socially-responsible business…

…in answer to my dear colleague Patrice Curtis, Market Research Specialist I thought I should explain my own credentials as a socially-responsible business. One of my mastermind colleagues said to me the other day…“I didn’t know you were interested in this?” So here is my reply. I actually came across this term only recently and … Read more

Triple Bottom Line for Social Enterprises

“Triple Bottom Line” describes businesses that focus on their environmental or social contribution as well as the profits from the business.  I like the term because is suggests you as the business owner are measuring your social/environmental contribution with the same dedication as you are your profitability. That sounds like a double, what makes it … Read more

Is yours a socially-responsible business?

Is your business a socially-responsible business? Perhaps your business plan includes minimizing your carbon footprint.  Perhaps your business goals flow from a commitment to have a positive impact in one or more ways on the environment and/or the local or global inhabitants.   Over the years our business, Full Orbit Web and Marketing has attracted … Read more