11 Tips For Planning an Effective Web Site

Effective Websites require intelligent planning from the start. Here are 11 questions related to marketing, functionality and web designers to consider in the planning stage and before building your website. 1. Consider how you will promote your site — The key to Web site success is Web traffic or drawing people to the site. Promoting … Read more

Why Does Web Content Matter? and How to Create Website Traffic

For those who are learning about web traffic and how to draw traffic to a website…Google has a formula for measuring the value of a website. In the industry, this is referred to as Google’s algorithm. In fact Google guards the factors that go in to the algorithm as a secret and changes the formula … Read more

The Content Rich Website

For over 7 years Tod and I have been recommending the content rich website. You use your website to make a compelling case for your business by explaining who you can help, your philosophy and approach, offering case studies and/or testimonials and articles and reports that delve into different aspects of your area of expertise. … Read more

Making The Web Work for You

Recently I attended a meeting on Making The Web Work for You moderated by Podcasting Expert Sallie Goetsch. What I really liked about the event was that all the people on the panel were self-labeled “non-geeks” who run an online business or use online marketing–Web 2.0—to connect to prospects online and promote their business. Check … Read more

How much traffic is my website getting?

    Our clients often ask about this…occasionally someone asks us to put a counter on their website. Counters, those little tools that display a # to count visits to your site, have been passe for about a decade now. At first, I’d gingerly explain this to people. I’ve gotten a lot more saavy about … Read more

Blogsite or Website? What is the difference?

Websites and Blogsites are both are websites. The significant difference is that the blogging tools like WordPress makes it easy to add new content. In web jargon, it’s a content management system or CMS. Also, readers can comment on the content and it can be a good way to find an online audience. If you … Read more

What can I do to drive traffic to my site if my budget is modest?

That is a a great question and one I’ve struggled to give clients a simple, easy answer too. Why? So many choices for online marketing and so little good information. The online marketing gurus have been charging thousands for their secrets. Other people have been figuring it out for themselves. Picking a starting point and … Read more