New WordPress Website for Oakland Self Help Publisher

We at Full Orbit Web and Marketing (FOW) are pleased to announce the launch of a new WordPress Website for New Harbinger Publications in Oakland. This new site, called CBT  Self Help Therapy, is a membership / e-commerce / and e-learning site. New Harbinger is a nearly 40 year publisher of Self Help and Psychology … Read more

New Socially Responsible Handmade Jewelry Business:

In December I started working on the blog of a brand new socially-responsible business in Emeryville, CA by the name of Chick Boss ( that makes beautiful handmade jewelry and is creating better jobs for Guatemalan women. First about the handmade jewelry. The unique jewelry is made with Czech glass beads strung into cords or … Read more

Fair Trade and Socially Responsible Businesses

Many socially responsible businesses embrace Fair Trade as a keystone of how they conduct business with producers and manufacturers. Not to be confused with “Free Trade,” Fair Trade is a conscious effort to do business with firms, companies, cooperatives and individuals in an equitable and fair manner – especially those in the poor and developing … Read more

How your Socially Responsible Business Can Help Green Your City

A socially responsible business is a firm rooted in a community, aware of the most important issues of the day, and — most important — active in efforts to make their community and the world a better place. The question is: what must we do to achieve this lofty goal? As I have outlined earlier, … Read more

Planet, People, and Profit Formula and Controversy

In the conversation about what is a "socially responsible" business,  the formulation "Planet, People and Profit," is a good way for firms and individual owners to evaluate their business conduct and set goals to progressively become more responsible (no pun intended.) There is no agreed-upon standard for what defines a “socially responsible” business, and the … Read more

“Socially Responsible” Means Different Ideals to Different Businesses

“Socially responsible” can mean different things depending on who you ask. For some firms it means focusing on doing business with other green companies. Doing business with other green businesses is a cool way to create a “green economy” and support the development of green eco-safe products. For other businesses being “socially responsible” means avoiding … Read more

How to Green Your Business

There are a number of simple and inexpensive things business owners can do to make your company green and sustainable AND cut costs. Conservation is the theme running through all these things. To begin, recycle. If recycling is not available in your area, check out, which, though located in the San Francisco Bay Area … Read more

The Three P’s: Planet, People and Profit.

There are many different ways to define a socially-responsible business. Generally speaking  companies that use the term tend to subscribe to what are called the three P’s: Planet, people and profit. Let’s start with "planet." For most the reference is to the environment and, at the very least, conservation. Few would disagree that conservation is … Read more