As with on-the-site Search Engine Optimization, doing a frequent website update and adding fresh content to your site are two strategies that are easy to control and increase your credibility with Google. Sites that don’t get updated (probably the majority of websites) grow stale and sit there like dead weight on the Internet. It seems … Read more
There are a number of things you can do to help yourself come up first or have your web person do to help your website come up first. The first of these tools, Google Places, is free at the basic level. I tell clients that this one is a no-brainer as it’s free and easy … Read more
A couple of weeks ago I wanted to do a Power Point presentation to kick off my year as Rotary President and “show and tell” my Club what I had planned for them. I called a younger and more techie friend and colleague to ask her if she could show me the ropes. She said … Read more
I know for many of you backing up data is boring…and you’d rather just take your chances that it won’t happen to you. Heck. I know some of you have lost your data once and you still don’t want to back up. If you lose your address book, all your contacts and your account records, … Read more
It continues to be the case that business people sometimes obsess over the look of their website. It is correct that your business identity or branding plays a role in your marketing, however to have website that brings you leads there are two other aspects you mustn’t neglect or your site is bound to fail. … Read more
I was walking with a friend yesterday and discussing the look of blogs. I was explaining that we are building lots of Word Press blogs for our small business clients these days because active blogs are excellent for building traffic and the blog has built-in, easy-to-use editing tools for updating the website. However, these sites … Read more
Businesses that blog have 55% more website visitors than companies that don’t blog. Companies that blog consistently and frequently have 6.9 times more search traffic than businesses that don’t blog. I’ve included links above, if you want to see the numbers and the graphs from Hubspot.com. Hubspot.com is an internet marketing training and software company … Read more
Week before last I wrote about the beauty of blogging. Ironically, the next week I was overcome with feelings of blogger inadequacy and had difficulty coming up with any topic for my blog. I had shifted from beauty to sogginess. It was pointed out to me by my friends and loved one that blogger inadequacy … Read more
I admit I’m a late adopter of blogging. But then who better to explain the beauty and attraction of blogging for small businesses then me. While I work in this world of Internet Marketing…reading the blogs and the books…I am far from being a tech geek. So I can be a good communicator to other … Read more
Effective Websites require intelligent planning from the start. Here are 11 questions related to marketing, functionality and web designers to consider in the planning stage and before building your website. 1. Consider how you will promote your site — The key to Web site success is Web traffic or drawing people to the site. Promoting … Read more