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web copy

Writing Web Copy: 5 Excellent Tips To Get You Started

August 2, 2010 by Karen

Writing web copy is the most time consuming part of a website project; however, many of my clients do it themselves successfully. I don’t think I’ll be psyching anyone out unnecessarily if I say most everyone finds it challenging. Here’s what makes this a challenging project: * It takes time. Say you want to start … Read more

Categories blogs, WordPress Websites Tags web copy, web copywriting 1,138 Comments

How to Write Powerful Web Copy: Focus on Your Prospects and Don’t Talk about Yourself First

May 31, 2010 by Karen

Have you ever gone on a date and the guy or gal droned on and on about themselves and failed to ask about you? Most of us know it is bad form not to listen to the person you are out with. Not listening almost certainly guarantees there will be NO follow phone call or … Read more

Categories internet marketing, WordPress Websites Tags internet marketing, web copy 2,116 Comments

The Whole Ball of Wax on What NOT To Do With Your Web Copy

April 30, 2010 by Karen

In writing this article I started researching the meaning of A Whole Ball of Wax and I found this photo. I hope you’ll find it funny in a Monty-Python-sort-of-way. I can’t even be sure that’s wax. So moving on to the reason for this article, one of the ways I feel I am extremely helpful … Read more

Categories blogs, WordPress Websites Tags effective websites, web copy, web copywriting 243 Comments

What’s Jane Austen Got to Do with Writing a Great Title?

April 9, 2010 by Karen

Like many people, Jane Austen is among my favorite writers and I’ve read her books again and again. Recently, I read a blog article on the Hubspot Internet Marketing Blog that combined Jane’s name and a advice about good behavior on social media. I read many but not all the articles in the Hubspot blog … Read more

Categories blogs, internet marketing Tags Blog Traffic, blogging, blogs, web copy 475 Comments

Ask These 3 Big Website Questions

July 20, 2009 by Karen

I know many of you readers have sales and marketing first and foremost in your thoughts. I’m seeing that sales are more competitive right now–more prospects are getting more bids for the work they need to do. So all of us would do well to tune up our websites.   On the other hand, it’s … Read more

Categories internet marketing, WordPress Websites Tags effective websites, internet marketing, web copy, web design 2,419 Comments

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